Pharma Wholesaler
Improving customer satisfaction by revamping communication and creating an AI/ML-based delivery prediction app.
Our client, one of Hungary's largest pharmaceutical wholesale companies, handles thousands of medicine deliveries daily. They wished to stand out from the competition with innovative solutions for long-standing pain points such as delivery delays and customer relations. During our cooperation, we renewed their customer portal by focusing on a better user experience and made deliveries more reliable with AI/ML-powered predictions.
30%
more orders placed via customer portal
1000+
daily users
15-minute
delivery accuracy
Challenge
The Client wished to refresh its online presence and provide a better delivery experience to maintain its leading position. As pharma wholesale is a highly regulated market, distinguishing oneself from the competition by providing high-quality service is often difficult, but essential for business. Focusing on pharmacies and their user experience from the get-go, we designed a brand new web portal, complemented by an AI/ML delivery prediction system.
Solution
Appic by Hiflylabs worked with the Client from UX research to implementation and created a modern, fast, and easy-to-use customer portal. It allows pharmacies to handle purchasing tasks more easily, and our Client to boost its marketing efforts by integrating messages in its most commonly used platform. In addition, thanks to delivery tracking, pharmacies can now talk to patients about stock availability more effectively than before. Our solution combines historical data and live GPS, traffic, and weather data for more accurate deliveries.
Services
Digital Product Development
Predictive Analytics
Service Design
Industries
Pharmaceuticals
Technologies
Angular
nodeJS
Azure
Android
iOS
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